Project / private review

Permant

A 3D billboard study built around a frozen product reveal that pushes through the display and into the street.

Discipline
3D · motion · product reveal
Published
2020 / source record
Original Behance presentation frame 01 from Permant — 3D Billboard.
Original Behance presentation frame 01.
01Orientation

A reveal,<br />built for the street.

The original record describes a Permant Long Life −40 billboard study whose product reveal breaks outward from the display. The full still sequence is kept as the visual evidence for that idea.

Ten original Behance stills are retained in source order. The source Creative Cloud player remains an external source exit; no protected stream was copied.

Format
3D billboard study
Context
Permant Long Life −40
Archive
10 original presentation frames
Player
Original Creative Cloud source exit
02Source material

Ten frames,<br />one public-scale gesture.

The nine widescreen source frames and slim closing plate retain their native proportions. The original player remains with its source record rather than being rehosted here.

Original Behance presentation frame 02 from Permant — 3D Billboard.
Original Behance presentation frame 02.
Conceptual three-plate study of a road horizon, a frozen geometric form breaking through a billboard plane, and the display edge meeting the street for Permant.
Road → billboard plane → frozen reveal entering public space. Conceptual editorial interlude generated for this private presentation.
03Original presentation gallery

Each frame remains at its original ratio. The staggered rhythm gives the complete presentation room to breathe without inventing new image crops.

Original Behance presentation frame 03 from Permant — 3D Billboard.
Original Behance presentation frame 03.
Original Behance presentation frame 04 from Permant — 3D Billboard.
Original Behance presentation frame 04.
Original Behance presentation frame 05 from Permant — 3D Billboard.
Original Behance presentation frame 05.
Original Behance presentation frame 06 from Permant — 3D Billboard.
Original Behance presentation frame 06.
Original Behance presentation frame 07 from Permant — 3D Billboard.
Original Behance presentation frame 07.
Original Behance presentation frame 08 from Permant — 3D Billboard.
Original Behance presentation frame 08.
Original Behance presentation frame 09 from Permant — 3D Billboard.
Original Behance presentation frame 09.
Original Behance presentation frame 10 from Permant — 3D Billboard.
Original Behance presentation frame 10.
04Visual logic

Make the<br />surface break.

  1. 01

    Stage the break.

    The source frames preserve the reveal as a spatial gesture: screen, product and street are treated as one staged field.

  2. 02

    Keep the motion source honest.

    The source player is kept as a clear external exit; no protected Behance/Creative Cloud stream has been rehosted.

  3. 03

    Hold the whole treatment.

    Every original still remains at its source ratio so the reveal can be read over time rather than reduced to a single spectacular frame.